Written By Pavan Punja

Divi Website Builder is a powerful tool created by Elegant Themes that helps people make beautiful websites without needing to know how to code.

It works as both a WordPress theme and a plugin, giving users incredible flexibility in designing their websites.

Who should use Divi? Simply put, Divi is perfect for beginners who have never built a website before, as well as for professionals who want to create websites faster.

Small business owners, bloggers, freelancers, and web designers can all benefit from using Divi’s easy-to-use features.

In this review, we’ll look at everything Divi has to offer.

We’ll explore its main features, compare it to other popular website builders, discuss its pros and cons, and explain why it might be worth your money.

By the end, you’ll have a clear picture of whether Divi is the right choice for your website needs.

Divi’s Features and Benefits

Drag-and-Drop Functionality

One of Divi’s best features is its drag-and-drop editor.

This means you can place elements anywhere on your page just by clicking and dragging them.

Want to add a button? Just drag it where you want it. Need to move an image? Click, hold, and drag it to its new spot.

This drag-and-drop system makes building websites much easier than traditional methods.

You can see your changes right away, which helps you understand exactly how your website will look to visitors.

This “what you see is what you get” approach takes the guesswork out of website building.

Advanced Design Options Without Coding

Even though Divi is easy for beginners, it also offers many advanced design options for those who want more control.

You can adjust colors, fonts, spacing, and shadows with simple sliders and color pickers.

Divi lets you create custom layouts with different column structures.

You can make your website unique by adding special effects like animations, hover effects, and parallax backgrounds.

The best part is that you don’t need to write a single line of code to do any of this!

For those who do know some code, Divi also allows you to add custom CSS if you want to make even more specific changes to your design.

Built-in Speed Optimization

Website speed is very important for keeping visitors happy and for ranking well in search engines like Google.

Divi understands this and includes features to help your website load quickly.

Divi has built-in tools to optimize images, minimize CSS and JavaScript files, and use lazy loading (which means images only load when a visitor scrolls down to see them).

These features help your website run smoothly even with lots of images and design elements.

Recently, Elegant Themes has focused more on making Divi faster, with updates that improve loading times and overall performance.

Comparing Divi with Other Website Builders

Divi vs. Elementor: Which is Better?

Divi and Elementor are two of the most popular WordPress page builders, and people often wonder which one to choose.

Elementor offers a free version with basic features, while Divi requires a purchase right from the start.

However, Divi includes more design modules and templates in its standard package.

When it comes to ease of use, both have friendly interfaces, but Divi’s inline editing (being able to type directly on the page) feels more natural to many users.

Elementor has a sidebar that controls all changes, which some people prefer because it keeps the editing tools organized in one place.

For speed and performance, recent tests show that both builders can create fast-loading websites when used correctly.

The choice often comes down to which interface you prefer and whether you need the specific features that one offers over the other.

How Divi Compares to Wix and Squarespace

Unlike Divi, which works with WordPress, Wix and Squarespace are all-in-one website platforms.

This means they handle hosting, security, and updates for you.

Divi offers more design freedom than Wix or Squarespace. With Divi, you can customize almost every aspect of your site, while Wix and Squarespace have some limitations on what you can change.

However, Wix and Squarespace are slightly easier for complete beginners since you don’t need to set up WordPress first. They handle the technical parts for you.

The biggest difference is in pricing: Wix and Squarespace charge monthly fees forever, while Divi offers a one-time payment option that can save you money in the long run.

The Long-Term Value of Choosing Divi

When thinking about long-term value, Divi stands out for several reasons.

First, the option to pay once and use forever means you won’t have ongoing costs as your website grows.

Second, Divi works on unlimited websites, so you can use it for multiple projects without paying extra.

This is especially valuable for people who build websites for clients or run multiple businesses.

Finally, Divi has been around for many years and continues to receive regular updates.

This history suggests that it will continue to improve and remain compatible with future WordPress versions, making it a safe long-term investment.

Why Divi is Worth the Investment 

One-Time vs. Recurring Cost

One of Divi’s biggest advantages is its pricing structure. Unlike many website builders that charge monthly fees forever, Divi offers a lifetime access option with a one-time payment.

While the yearly access plan costs $89 per year, the lifetime access plan is priced at $249 (one time). If you plan to use Divi for more than three years, the lifetime option clearly saves you money in the long run.

Both plans include access to all Elegant Themes products, including Extra (another theme), Bloom (for email opt-ins), and Monarch (for social sharing).

This makes the package even more valuable.

How Divi Helps You Build Professional Sites Fast

Divi significantly speeds up the website building process in several ways:

The template library gives you professional-looking starting points that you can customize, rather than beginning with a blank page.

The ability to save and reuse your own designs means you only need to create common elements once, then use them across your site or on future projects.

The visual editor lets you make changes and see the results immediately, eliminating the cycle of editing, saving, and refreshing that traditional website building requires.

These time-saving features mean you can launch your website much faster, or build more websites in the same amount of time if you’re a professional designer.

Special Offers and Discounts

Elegant Themes occasionally offers special discounts on Divi, especially around holidays or during special promotion periods.

These discounts can save you up to 20% on either the yearly or lifetime plans.

To take advantage of these offers and support this review, you can purchase Divi through our affiliate link.

This gives you the same great product while helping us continue to provide detailed reviews like this one.

Pros and Cons of Divi Builder

What Users Love About Divi

The huge library of pre-made templates (over 2,000) helps you start projects quickly.

These templates cover almost every type of website you might want to build, from business sites to portfolios to blogs.

The ability to save your own designs and reuse them across different projects saves enormous amounts of time.

You can save everything from small elements to entire page layouts.

The Divi community is large and supportive, with many tutorials, videos, and forums where you can find help or inspiration.

This community support makes solving problems much easier.

Many users also appreciate Divi’s global settings, which let you update design elements across your entire site at once, rather than having to change each page individually.

Common Challenges and How to Overcome Them

Despite its many benefits, Divi does present some challenges:

Some users find that Divi has a steeper learning curve than expected. The solution is to start with Divi’s tutorials and take time to explore each feature before building a complete website.

Divi sites can sometimes slow down if you use too many modules or effects on a single page.

To overcome this, focus on using only the elements you really need and take advantage of Divi’s built-in performance options.

When updating Divi to a new version, there is occasionally a risk of layout changes.

Always back up your website before updating, and test updates on a staging site first if possible.

For more complex customizations, you might eventually need some CSS knowledge.

There are many online resources specifically about Divi CSS customizations that can help even beginners make these changes.

Best Use Cases for Divi

Divi shines in certain situations:

It’s excellent for small to medium business websites where you want a professional look without hiring a developer. The templates make it easy to create something impressive quickly.

Divi works well for portfolio sites, especially for creative professionals who want to showcase their work with visual impact.

Bloggers who want more design control than standard WordPress themes offer will find Divi’s layout options perfect for creating unique blog designs.

Divi is also ideal for web designers who build multiple client sites, as the reusable elements and unlimited usage license make each new project faster and more profitable.

Conclusion

Final Verdict on Divi

After examining all aspects of Divi Website Builder, it’s clear that it offers exceptional value for most website creators.

Its combination of ease of use, design flexibility, and fair pricing makes it stand out in the crowded website builder market.

While it does have a learning curve and occasional performance challenges, these are outweighed by the creative freedom and professional results it enables.

The regular updates and strong community support suggest that Divi will continue to be a reliable tool for years to come.

Who Should Buy Divi and Why

Divi is an excellent choice for:

• Small business owners who want a professional website without hiring a designer
• Bloggers looking for more design options than standard WordPress themes offer
• Freelancers who need to showcase their work in an impressive portfolio
• Web designers who build multiple sites and want to increase their efficiency
• Anyone who values design flexibility and doesn’t want to learn coding

If you fall into any of these categories, Divi will likely be a worthwhile investment that saves you time and helps you create better websites.

Next Steps to Get Started

If you’re ready to try Divi, here’s how to get started:

1. Purchase Divi through the official website 
2. Download and install the Divi theme or plugin on your WordPress site
3. Explore the template library and choose a design that’s close to what you want
4. Take some time to watch the getting started tutorials provided by Elegant Themes
5. Start customizing your chosen template to make it your own

Remember that like any powerful tool, Divi becomes more valuable as you learn to use it.

Don’t be discouraged if your first designs take time – the speed and quality of your work will improve dramatically as you become familiar with all of Divi’s features.

By investing a little time in learning Divi now, you’ll gain a skill that helps you create beautiful websites for years to come, whether for your own projects or as a service to clients.