Written By

January 3, 2022


Running out of video marketing ideas for your brand?

Don’t worry!

After going through this list, you’ll be spoilt for choices to kickstart your video marketing strategy.

Every brand is unique. Hence, their branding idea should match their vision to gain traffic.

What works for one brand may not work for the other.

Let’s dive in and take a look at 10 of the top video marketing ideas of 2022.

1. Brand Videos

The main purpose of brand videos is to introduce your audience or visitors to your brand. It can be an introduction video or a simple insight on the type of products your brand sells.

A brand video resonates with the soul of your brand. Don’t use these videos to promote your brand but instead use a story-telling sequence to engage your audience.

Sample Brand Video

In the above video of Apple, notice how they never showcase any of their products in the entire 2-minute video. It’s all about people, culture, personalities, and diversity. The video is purely about humanity and showcasing a happy tone.

2. Product Demos

A product demo video is exactly the opposite of a brand video. The entire video is about featuring your product and its specifications.

To educate your audience on what they can expect from your products.

A product demo can be a hands-on product demonstration or a featured promo.

Sample Product Demo 1 (Hands-on Demonstration)

Steve Jobs introducing the iPhone for the very first time in 2007 is a great example of a hands-on product demo. Where the host talks you through the product and its features.


Sample Product Demo 2 (Featured Promo)

The HP promo above is a classic example of a featured promo product demo. This type of product demo is often seen on television as advertisements to entice the audience without a detailed breakdown. The focus is to attract an audience with the product.

3. Explainer Videos

Explainer videos are quite popular and modern compared to product demos. They have the information of a hands-on demonstration but are also short like a featured promo.

The idea behind explainer videos is to attract customers but also provide as much information in as little time as possible.

Advantages and benefits are commonly mentioned in explainer videos.

Sample Explainer Video

Actor Ryan Reynolds uses humor to explain what 5G is in the video. The video is just 32 seconds but it gives a breakdown of what 5G is.

4. Testimonials

Testimonials are also known as product reviews given by your users. A video testimonial offers a complete insight into your product and how satisfied the user felt after using it.

Testimonials are videos posted by brands to show authenticity to new customers.

You can request video product testimonials from your customers in return for a discount coupon or gift vouchers.

Sample Video Testimonial

The HubSpot customer testimonial has received over 200K views as of this date. That’s free publicity for HubSpot to convince new customers to buy their product thanks to the favorable review by the customer.

5. Webinars

A webinar is usually an online event that features a live audience.

Webinars act as product workshop or a training session or even a seminar.

The real-time interactive event helps the speaker interact directly with the audience through a virtual model.

Sample Webinar

The Dan Lok webinar shows how a webinar helps in understanding a product with audience participation. Notice the broadcast lets people on YouTube ask questions along with the live audience.

6. Live Streams

Live streams are videos where a host connects with an audience using a platform like – Facebook, YouTube, Twitch, Instagram, etc.

They differ from webinars as they aren’t always educational and can be fun.

A simple vacation trip can be live-streamed by a travel blogger with their viewers joining in on the adventure.

Sample Live Stream

DJ Martin Garrix chooses to live-stream his music to his audience. Notice the YouTube chat and the user reactions are all in real-time.

7. Podcasts

You’re probably wondering – aren’t podcasts strictly audio?

Not anymore. Video podcasts are quite popular on the contrary.

Podcasts usually feature guests discussing a topic. Sometimes, the host runs their solo podcast without any guests.

Sample Solo Podcast

In the above podcast, Andrew Huberman provides valuable life tips without featuring any guests.


Sample Group Podcast

Joe Rogan is a popular face in the podcast world featuring several celebrities and guest speakers. Every episode has a new topic and debates between the guests and Joe Rogan himself.

8. Documentaries

The word ‘Documentary’ may scare you when you think about the financial cost. Luckily, you don’t need to run a National Geographic special to get noticed.

A web documentary for a brand helps connect with your desired audience.

Take a stroll through your neighborhood and record conversations with local people. Have a few featured customers talk in length about using your products.

Using a professional editor, string together these video clips to create a mini-documentary of your brand.

Sample Documentary

Check out this Levi’s documentary. It takes the viewer back in history to show the company’s origins.

The documentary is short at 18 minutes and mostly features pictures and clips of the company, employees, interviews, etc.

The viewer gets a positive feeling for the brand to witness how their jeans are manufactured.

9. Sponsored Videos

Sponsored videos are the result of when a brand gets its videos sponsored by an external source – an influencer.

An influencer is someone who has a large social media following. If an influencer feels right for a brand, they usually sign up a contract and get the influencer to produce a video to entice their fans.

The brand receives recognition through the video and gains a new following. While the influencer earns a fee based on the contract. A win-win for both.

Sample Sponsored Video

In the following sponsored video, Singapore Airlines sponsored by a YouTube influencer to review their airlines and flying experience.

The video gives a quick tour of the entire airline experience that you can experience at Singapore Airlines.

This video helps flyers get a complete understanding of the customer service potential of Singapore Airlines. Thus, boosting sales for the airliner.

10. Interviews

Interviews are face-to-face meetings that involve brand insights, celebrity collaboration, customer experience, and product reviews that are broadcast.

These interactions engage customers and open up doors of opportunities with other brands and industry experts.

Sample Interview

In this interview, famed billionaire Elon Musk is having an interview with Marques Brownlee, a YouTube influencer.

The viewers gain an inside view of Elon Musk’s personal life along with how he achieved his success. While Marques gained a huge boost in viewership and fans to his channel for having Elon Musk on his show.


A global survey revealed 86% of businesses use video as a marketing strategy. Out of which 93% believe video marketing is a critical part of their business strategy.

The distinct video marketing methods mentioned in this guide are bound to attract new followers.

What are you waiting for?

Start using these videos and leave your competitors in the dust.

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